Dija Ayodele on Her ‘Black Skin’ Book and Mission to Empower Through Skin Care

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Dija Ayodele on Her ‘Black Skin’ Book and Mission to Empower Through Skin Care
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The skin care expert Dija_Ayodele discusses the most common myths and misconceptions around Black skin.

There was an influx of Black women who were coming to me as clients, and I felt like the mainstream industry didn’t really cater to them. They had to do extra legwork and face extra anxiety around skin care and accessing treatments. There was a lack of knowledge and confidence about what was available in the industry. I knew that there were a lot of myths, a lot of misconceptions.

Next year, we will be rolling out our Global Education Platform, which is aimed at students and will provide an extra level of professional education.I like pigmentation products that tackle discoloration and patchy dark marks. Ingredients such as licorice extract, alpha-arbutin, resorcinol, kojic acid and retinoids all help to keep my skin tone even. The product I reach for the most in this category is Skin Better Science Even Tone Serum.

Pro-tips: Leave professional skin care procedures, such as chemical peels and micro-needling, to professionals in a safe, sterile environment. By the same token, Botox and fillers should only be performed by qualified doctors and nurses. If your aesthetician or beauty therapist offers you an injectable, run like the wind.

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