AI already has divided studios and striking film and television writers, who want assurances that the emerging technology will not be used to generate scripts.
SAG-AFTRA wants to ensure its members can control use of their "digital doubles" and ensure studios pay the actual actors appropriately, said Duncan Crabtree-Ireland, the union's chief negotiator.
Interest in generative AI exploded globally after the November launch of ChatGPT, the fastest growing app of all time, by Microsoft Corp-backed OpenAI. U.S. and European regulators have demandedActors and writers envision various scenarios in which studios could try to cut costs and boost revenue using generative AI, which can be fed existing material and pump out new content.
Producer, writer and former "Family Ties" actor Justine Bateman, holds a degree in computer science and has been sounding the alarm about AI. She said companies could allow fans to make their own "Star Wars" movie, and add themselves for an extra fee. SAG-AFTRA's Crabtree-Ireland said actors have varying comfort levels with how AI is used, which is why the union will advocate for informed consent in talks with the Alliance of Motion Picture and Television Producers , the group that represents Disney, Netflix IncA representative for the AMPTP had no comment on its position on use of AI with actors.
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