Mark Zuckerberg signals troubling times for digital advertising, and the Big 4 — $META, $SNAP, $TWTR and $GOOGL — are the bellwether of that shift
. Meta’s results come on the heels of disappointing reports from peers Snap, Twitter and YouTube.
After seeing robust gains in 2020 during the peak of the COVID-19 pandemic, the digital ad giants are now grappling with the aftermath of the pandemic’s wrath. The pandemic left a slew of economic challenges in its path, including surging inflation, which is leading to slowing spending and production and a higher interest rate environment that will ultimately put pressure on economic growth.
Then there’s all this chatter about a recession when it comes to the topic. Some have argued the U.S. is already in a recession, while others question what the real definition of a recession even is. What folks fail to realize is it doesn’t matter if there's technically a recession or not because the mere anticipation of one has both corporations and consumers tightening their belts.
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