The Diesel Pre-Fall 2023 collection reiterated Glenn Martens’ formula of success for Diesel: a straightforward attitude, fun and “no bulls--t.”
Offering a new take on camouflage, the pattern added to the universal appeal of denim and evoked the company’s goal of blending geographies and welcoming everyone to the brand, one embedded in Diesel DNA’s that has been successfully dusted off and revamped by Martens.
It’s a recipe even clearer in pre-collections, where Martens takes a more straightforward approach compared to his over-the-top fashion shows as he further widens the brand’s scope to appeal to a larger audience while still hammering on Diesel’s key codes of all-things-denim, pop inflections and utilitarian vibes.
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