Fans are flaunting their outfits for the Taylor Swift Eras Tour on social media as Coachella buzz has faded. Is the arena tour fashion’s new festival moment?
The fashion frenzy has cooled down for festival-goers, says Chelsea Rice, director of creative at Archrival. Styles have been pared back. At Coachella’s first weekend , Hailey Bieber wore a white tank and baggy jeans, while Kendall Jenner wore a simple black outfit — a sharp contrast from the flamboyant fashion the California festival had become known for. “A singular concert, however, poses an entirely different opportunity for self-expression.
A change of keyword to product titles can make a difference, she says. “A simple change from ‘sparkly dress’ to ‘Swiftie sparkly dress’ can make your products more visible to shoppers searching for Taylor Swift outfits. Then by directing those ads to the right demographic and in the right locations, you’re much more likely to see a higher ROI on ad spend.”
Rental platform Bipty has a “Taylor Swift Eras Tour” collection on the site, including sparkly Danielle Guizio skirts, Poster Girl cut-out pieces and feathered offerings from The Bar, Revolve, and Lamarque. Founder Natalia Ohanesian describes the collection as a no-brainer. “We can’t overstate the cultural impact the Eras tour has on our [Gen Z] demo, a generation of women who grew up listening to and watching the evolution of Taylor Swift,” she says.
Social shopping platform Locker released an Eras outfit recommendations series on TikTok. Junior social media manager Hannah Detwiler created a video for each album, with outfits from retailers including Nasty Gal, 12th Tribe and Revolve. The breakdown by eras for this tour made the TikTok series a fitting marketing tool. Detwiler shows looks that match the aesthetic, be it based on Swift’s own music video looks or song lyrics.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Taylor Swift’s Low-Key Look Is The Antithesis Of Revenge DressingA smiling Taylor Swift, who is rumoured to have split amicably from Joe Alwyn, stepped out in a low-key look that included a cult pair of boots by The Row.
続きを読む »
King Charles 'makes Coronation lunch speech change after Harry plans swift exit'Prince Harry's delayed decision on whether to attend the Coronation at Westminster Abbey on May 6 could alter the King's plans for his toast.
続きを読む »
Swift arrests made after vehicle stolenThree arrests have been made after a “suspicious truck” was reported to the police.
続きを読む »
King Charles scraps plan to toast Archie at Coronation as Harry plans swift exitKing Charles scraps plans to toast Archie at Coronation after Harry plans swift exit
続きを読む »