The Bud Light boycott has been very effective but right-wing activists may not be as successful when they try to duplicate that success.
over its partnership with transgender social media influencer Dylan Mulvaney worked so well. The beer brand lost roughly 26% of its sales on what has now become an extended basis."While nearly a third of consumers sometimes or often factor in brand politics during purchases, only 17% have stopped purchasing a brand because of its political stance or related campaigns," according to the report.
1WorldSync CEO Steve Sivitter did an email interview with TheStreet to dive deeper into why the"go woke, go broke" movement hasn't been effective outside of Bud Light.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Forget Bud Light, popular beer brand files for bankruptcyIt's a dark period for beer drinkers as a number of well-known brewers have struggled or failed.
続きを読む »
Bud Light announces $3M scholarship pledge to America's fallen or disabled first respondersThe beer brand on Tuesday announced its commitment of $3 million in academic scholarships for the families of fallen or disabled first responders.
続きを読む »
‘Let My People Go' campaign shines light on Israeli child kidnappings, antisemitism in LAA new ad campaign aims to raise awareness about Israeli children who have been reportedly kidnapped by Hamas.
続きを読む »
Latin Grammy Week Set to Go Forward, Despite MTV EMAs CancellationThe 2023 awards ceremony is set for Nov. 16 in Seville, Spain.
続きを読む »