Ex-NFL Quarterback deshonekizer on his new NFT venture oneofnone_io: 'We’re bridging the gap between the physical and the digital in a way that no one has done before.' Profile by jeffwilser, video by aliknievel RoadToConsensus for consensus2022:
DK had a cryptic response. “If we are going to do this right, then my day begins at 4:45 a.m.”I braced myself for a high-intensity workout of burpees, push-ups, wind sprints and getting embarrassed by an elite athlete. Maybe I’d run some routes and he’d fling me the football as part of his comeback training?Kizer gets up at 4:45 a.m. because he has a packed day of meetings.
“I fell back in love with business,” says Kizer, who has mostly avoided the press during this phase of his career. But today he’s in a mood to tell me everything.It’s bright outside at 5:30 a.m. As we stroll around the park, following a trail that smells of honeysuckle, Kizer calmly shares his story. The first thing I realize: In some ways the business always came before football.
. “What a throw by Kizer!” the announcer gushed. Fuller streaked into the end zone, the Irish won and DeShone Kizer became the starting quarterback for Notre Dame.Showtime documentary And as he dived deeper into the luxury and collectible world, he noticed an unmistakable trend: Whenever collectibles increased in value, the creators themselves rarely benefited. Maybe a limited-edition sneaker costs $200. Then a year later, it sells for $1,000 on a secondary market. The artist sees exactly 0 cents of that $800 in profit. Kizer keeps notebooks where he scribbles down ideas, and he noted this as something to revisit in the future.
Still the losses mounted. By Week 8, it started to feel like “the same old Browns,” and in Week 10, he was benched for Kevin Hogan. The Browns lost that game so Kizer was reinstalled as the starter. Then they lost again. And again. And again. When the dust settled, the Browns finished 0-16, one of the worst teams in NFL history.It’s hard to pin that on Kizer, as they went 1-15 the year before and struggled at virtually every position.
For example, let’s say you’re tracking a high-end Supreme watch. Maybe the owner is actor George Clooney. Then Clooney wears it courtside to a Lakers game and it’s tagged on Instagram. This would all be part of the watch’s provenance, which would of course be linked to the resale value. “It was very ambitious and kind of crazy,” says Kizer. “I loved it.”
By this time, Kizer and Darché had moved past the early brainstorming phase. By now,they had identified the missing ingredient that could connect the dots and make all of this possible: blockchain. Years ago, Kizer had been skeptical of blockchain and crypto, but now he realized it was the exact solution for his problem. After doing more research, he realized that “blockchain was a no brainer.
And now he takes me to the One of None headquarters to show me just what, exactly, his team has been cooking. Let’s say you buy the Kobe Skateboard for $100. On the One of None platform you’ll receive both the skateboard and the NFT. You can choose whether to keep the skateboard in the vault or to redeem it – sort of like checking a book out of a library. When your skateboard is locked in the vault, you’re free to sell the Skateboard NFT. But when you’ve “redeemed” the skateboard and proudly display it in your living room, you’re not permitted to sell the NFT.
But the physical world can be a beast. One of the selling points of NFTs, after all, is that they’re infinitely easier to store and track and transfer than t-shirts or skateboards. So Kizer threw himself into the arcana of logistics – shipping, tracking, security, storage. The nuts and bolts are almost hilariously daunting.
So he’s collaborating with artists like The Ghost, Fuzi, and Art Mobb. Take the example of Hoop Dream Studio. They somehow turn the backboards of basketball hoops into works of art. They’re cool but they’re bulky. Physical. Very difficult to “put on the blockchain.” But One of None is working with Hoop Dream Studio to create hybrid NFTs for the backboards, install RFID chips, and then store the backboards in their vault.
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