Forty years after starting his company, the New Yorker is enthusiastic as ever and is planning for new initiatives.
Jennifer Lopez on JLo Beauty’s First Lip Product, Beso Balm, Her ’90s Supermodel-inspired Routine and Self-acceptance
The store’s first year-projected volume is expected to be in “the many multiple millions,” Basso said. Basso admired the late founder Anna Maximilian Potok for years, he said. “She was a European grand dame, who came to the U.S. with her brother Maximilian Apfelbaum . They opened a store on West 57Street for clients like Jackie O, Babe Paley, Nancy Reagan and the crème de la crème. In the ’60s, my mother bought a sable jacket and a mink coat from Madame Potok. I remember going to the West 57Street boutique. As a young man interested in fashion, I was in awe.
He said he doesn’t think about what would happen to his company after he dies. “Nobody really wants to think about that,” he said with a laugh. “Some of my partners are younger. I like to think the The recent Israel-Hamas war has also been on his mind, he said, describing himself and husband Michael as “very pro-Israel,” adding they have made some personal donations. “I don’t want to get political, but the regular Palestinian people have nothing to do with this. It’s Hamas. It’s very sad that we’re witnessing something like this in 2023,” he said.
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