Kendrick Lamar's nearly six-minute video alludes to Drake’s diss tracks, his OVO record label, and alleged affairs with minors.
. But even after releasing a barrage of diss tracks — “Euphoria,” “Meet the Grahams,” and summer anthem “Not Like Us” among them — Lamar wasn’t done yet.show on Juneteenth, where fans, local legends, and rap royalty united in L.A. for a celebration of West Coast hip-hop. One of the show’s highlights was Lamar rapping “Not Like Us” — not once, but five times in a row.
The Pulitzer-Prize-winning rapper still wasn’t done. On Independence Day no less, Lamar released the highly anticipated music video forexactly two months after the chart-topping song’s release. As of Tuesday, it has garnered more than 38 million views on YouTube. Asput it, “Not Like Us” is “a DJ Mustard-crafted knockout blow with a classic L.A. swing,” and it has quickly become a crowd favorite at cookouts and nightclubs — all of which meant the internet was primed to react to the visuals.
Throughout the nearly-six-minute video, Lamar adds alluring imagery to go along with his endless shots at his rival. Directed by Lamar and his longtime creative collaborator Dave Free, the music video dances on Drake’s metaphorical grave, alluding sarcastically to the Canadian rapper’s claims against Lamar, his alleged involvement with minors, and more. Here are six notable moments in the “Not Like Us” music video.
One early clip in the music video features Lamar in a darkened room, lit only by a car’s headlights as a masked figure creeps up behind him. Before the masked man gets too close, he’s repelled by an imaginary force. The figure mirrors the cover art of Drake’s 2020 releaseAs Lamar raps, “Say Drake, I hear you like ‘em young/You better not ever go to cell block one,” he appears in a mock prison cell doing push-ups on cinder blocks.
Drake’s record label OVO famously uses an owl as its logo. Cue Lamar whacking at an owl-shaped pińata as the words “wop, wop, wop, wop, wop” ring out in the background. The music video later concludes with Lamar staring at a caged owl, yet another clapback at Drake’s avian emblem and symbolic of where each of them now stand in the rap game.
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