With the news that WB Discovery is starting a new ten-year plan, we argue why the DC film franchise doesn't need a reset.
With all the mania happening over at the newly dubbed Warner Bros. Discovery, or WBD, it could be easy to miss that it was announced they are redoing their slate of DC films and basically rebooting. New CEO David Zaslav has hired former Warner Bros and Disney exec Alan Horn as a Senior Consultant. Zaslav said of the new 10-year plan "It’s very similar to the structure that Alan Horne and Bob Iger put together very effectively with Kevin Feige at Disney.
How We Got Here There needs to be a lot of credit given to the producers that course-corrected the franchise after Justice League flopped in 2017. The franchise wasn't exactly in dire straights before Justice League, not as bad as people make it out to be at least. The problem with the initial Zack Snyder-led movies, films that are impossible to bring up without angering the people who love them and the people that hate them, had nothing to do with the actual quality of the films.
The Golden Age of Comic Book Movies Producers like Charles Roven, Peter Safran, Margot Robbie, and more spent their post-Snyder slate letting directors run wild with their visions. All of their projects are very different and cater to slightly different audiences. It began with James Wan's Aquaman film in 2018, which grossed over a billion dollars and is still DC's highest-grossing film.
This Doesn't Need to Change Since Zaslav took over WBD, things have been looking dire. With only money in mind and an ever-growing amount of debt, he just started canceling things with no regard as to how long they were in development or how potentially profitable they could be. Most people working on these projects weren't even aware until it was announced online, which is just bad business practice.
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