In its search for a new men’s basketball coach, the university is missing the obvious answer.
Kentucky is looking for a basketball coach who has stature, suavity, and strategic dexterity, all at once. That’s Dawn Staley. The women’s game is better and bigger right now, and it has the strongest coaching personality, too.
Résumé? She has gone an unheard of 109-3 in the past three seasons at South Carolina, amassing the greatest storehouse of talent in the country — and that’s in the middle of the NIL and transfer portal mess. It has been nine years since Kentucky made a Final Four. In that span, Staley has reached five of them and won three titles.
Staley has negotiated all of it — and done so more smoothly and persuasively than any operator in the game. She did not lose a single transfer this season, though she had a deep rotation of nine players who split time. Rewind not only gave each of South Carolina’s players some NIL money, but also stock options. Staley wanted them to learn what it meant to have “equity.” The agreement avoided jealousies over NIL opportunities because each player got a cut, and it strengthened Staley’s hand as a recruiter: She’s the coach who will try to steer deals your way, and maybe even get you a portfolio too.
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