Formula 1 driver danielricciardo spoke to WWD about his fashion line, Enchanté; where he gets recognized the most, and how punk rock inspired his style evolution.
This season he’s had the chance to get a little more sleep, as well as focus on a side project: his fashion line. Originally started as Ric3, this year he transitioned the name to Enchanté and has been creating themed drops around different Grand Prix cities. The latest, the beach club drop, comes out Thursday.
“It was very team-oriented. It was just a lot of logos and sponsors, I would say. You could wear it at a racetrack and only at a racetrack — I feel like someone wearing a team shirt to a dinner feels a little weird,” he says. “I felt it wasn’t really ever very fashion-forward. So I wanted to do something a little bit cool with it.
He chose the name for a handful of reasons — the first of which being, naturally, “because I love the way it sounds.” “You are constantly inspired to try something else,” he says. “For many years, because I grew up listening to punk rock music and I loved extreme sports like skateboarding, I was always kind of into skinny jeans with oversized Ts and some Vans. But I love knits now. And I would say 18 months ago I would never have even thought of wearing a knit sweater. I’m probably showing that I’m in my mid-30s soon.
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