The styles went on presale on March 23 and general sale on March 25 and collectors that use one of Patrick’s designs in the NFT will be gifted a style from the brand.
The avatars are all ranked according to status as well. For instance, Artemis and Hades comprise 55 percent of the collection, followed by the rare Aphrodite and Poseidon at 30 percent of the collection and the “legendary” Zeus and Hera comprising 15 percent of the collection. All characters are designed by Atticus cofounder Kellocopter.
“Atticus was conceived to push this space forward, to create new ways for people to have fun with NFTs, with customization, collaborations and now with fashion with Daniel Patrick. We’re just getting started,” said Octopad and Atticus founder Nick Patocki Thomas. Patrick said he decided to partner with Atticus because of how simple they made the minting process. “To me, this is a signal for the Daniel Patrick brand and what we’re doing, because you’re looking at digital retail opportunities. It’s a signal to retail as a whole for the metaverse to enhance your brand.”
Atticus is Daniel Patrick’s latest partner, joining the likes of rapper Tyga and singer Thomas Rhett who teamed with the designer on collections, and brand Starter in 2018. Patrick also designed a capsule collection with Adidas for athlete James Harden and designed his signature sneaker, the Harden 4.0. The brand is also a partner of peer-to-peer resale market The Archivist.
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