Casting Dame Maggie Smith in the new Loewe campaign is genius but it also raises an important point about celebrating age diversity.
Like countless others, I shrieked with delight when I saw Dame Maggie Smith in Loewe's new Spring/Summer 2024 pre-collection campaign. And not just because Professor McGonagall is modelling a Puzzle bag. Rather, it's because the campaign is so politely rebellious.
It's also telling that Dame Maggie's cameo has eclipsed the other stars in the campaign, including American actress Dakota Fanning. Perhaps this is because the Loewe campaign fits neatly into the zeitgeist where women who might once have been expected to hang up their heels for good are bucking societal expectations and striding forth, proving that age really is just a number. At 65, Madonna has kicked off a world tour to sold-out stadiums.
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