Cyber Monday online sales hit record $9.4B, boosted by late-night spending spree.
But the numbers got a boost from late night shoppers. Between 10 p.m. and 2 a.m., consumers spent $2.9 billion online — nearly a third of the day’s total revenue.
Top-selling products included Frozen 2 toys, L.O.L. Surprise dolls, the Nintendo Switch, Samsung TVs and Apple laptops. E-commerce giant Amazon did not release any data about its Cyber Monday sales but said that the top categories sold on its site were toys, home, fashion and health and personal care. Top toys sold between Black Friday and Cyber Monday on Amazon included Monopoly Game: Disney Frozen 2 Edition and Lego Star Wars Darth Vader’s Castle.
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