CW chief Mark Pedowitz began this year planning for the possibility of writers strike disrupting the network’s 2020-21 season launch plans. All of the preparation to order a few extra unscrip…
began this year planning for the possibility of writers strike disrupting the network’s 2020-21 season launch plans. All of the preparation to order a few extra unscripted series and to make opportunistic off-network acquisitions turned out to be invaluable when the curveball of the coronavirus pandemic hit in mid-March.podcast “Strictly Business,” Pedowitz discusses the decision to delay the bulk of CW’s fall launch schedule until January.
A big question for CW this season is how the network will fare in the first new season since the end of its longstanding output deal with Netflix. The CW has benefitted from the “Netflix effect” of boosting ratings for active series through viewership of older seasons on Netflix. Pedowitz cites drama series “All American” as an example of a show that proved a “massive hit” through digital plays despite its more modest linear audience.
“We’ve been in the AVOD business for a long time. We were able to enjoying having premium content all to ourselves. But that that world has changed, you have real competition now,” Pedowitz said. Pedowitz said he feels the passage of time with the series finale back in January of “Arrow” — the DC Comics adaptation that put CW on the path to superhero success back in 2012 — and the upcoming swan song for the Winchester brothers of “Supernatural” after 15 seasons.
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