Customers Respond to How Brands React to Black Lives Matter Movement

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Customers Respond to How Brands React to Black Lives Matter Movement
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Customers are taking notice of how brands are reacting to the killing of George Floyd, and plan to spend accordingly.

With the Black Lives Matter movement dominating the news cycle, Dynata, a global data and insights company, worked with DeVries Global to take the pulse of consumer sentiment. Dynata surveyed 1,000 Americans through its online platform on June 2.

Aflalo said she was launching an independent investigation to look into the workplace concerns that have been raised in its stores. Two days ago, Jen Gotch, chief creative officer of ban.do, stepped down after accusations of creating a racist and toxic workplace and after the company didn’t immediately come out with anti-racist posts after George Floyd’s murder on May 25 and apologized for their vague posts about mental health. Gotch noted on Instagram, “The first step toward change is recognizing that I have been part of the problem at ban.do, a company I built and a company I love.

When asked when respondents think they will be ready to start hearing about “normal” types of news stories, such as celebrity activities, business forecast, new product launches or tech review, 32 percent said “now” and 23 percent said “one to two weeks from now.” Some 22 percent said “not until the racial injustice is over.”

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