The U.S. branch of the FTX crypto exchange will be making its debut at the Superbowl, giving away the time its ad runs in Bitcoin to celebrate the occasion.
The prize will be split between four people, who will need to open FTX.US accounts to claim their prize, however, you don’t need an account to enter. The winners will be contacted via Twitter direct message.
Anyone who follows the company’s Twitter account and retweets the pinned tweet of its commercial between the time the ad airs and 11:59 PM EST is eligible to win. Participants must also be legal residents of the U.S., although New Yorkers are excluded. The upcoming Superbowl ad campaign comes as FTX CEO and Founder Sam Bankman-Fried continues to target sports as the fastest-growing customer base for crypto adoption.time slot in October 2021, wanting to reach a wider audience. The Superbowl has an estimated TV audience of 92 million viewers.
At the time, Bankman-Fried said, “there is no bigger, more mainstream event to share a message like that than the Super Bowl.”
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