Coca-Cola will continue to serve as the exclusive soft drink at AEG-owned properties in L.A. as well as festivals including Coachella and Stagecoach.
Crypto.com Arena in Los Angeles is opening the first ever Coke Studio — a 3,300 square-foot music studio and event space that will feature exclusive branded merchandise and product offerings along with podcast recordings, live performances, artist appearances and more.
The Coke Studio is part of a renewed partnership with arena owner AEG, Coca-Cola North America and local bottling partner Reyes Coca-Cola Bottling. Brokered by AEG Global Partnerships, the agreement continues Coca-Cola’s longstanding founding partner status at Crypto.com Arena and L.A.
“We are delighted to announce the renewal of our partnership with Coke, a brand that has truly become an integral part of our properties,” said, president of Crypto.com Arena, Peacock Theater and L.A. LIVE. “The introduction of Coke Studio, promises to enrich the overall guest experience at Crypto.com Arena, aligning perfectly with our mission to provide our fans with one-of-a-kind experiences.
As AEG’s exclusive soft drink partner, Coca-Cola’s products will be strategically integrated throughout the live event experience via an expanded footprint at key festivals.
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