CrossFit is losing many of its supporters — from Reebok to high-profile athletes — after the company's CEO made inflammatory remarks about the nationwide protests. But many say this isn't the first racist incident they've experienced in CrossFit.
Former professional CrossFit athlete Elisabeth Akinwale says she was saddened by the controversy, but not surprised."This is just the culmination of a lot of things that have happened over a long period of time," Akinwale says."A lot of folks have been coming to me with their experiences as people of color in CrossFit spaces and how they haven't been responded to by upper levels of the organization.
Akinwale cites examples of black CrossFitters asking majority-white gyms not to play music with the N-word, and Latinx athletes being asked not to speak in Spanish while they work out., saying his comments were"a mistake, not racist but a mistake." But that hasn't stopped the cascade of gyms disaffiliating from the brand. Neither Glassman nor CrossFit could be reached for comment.Hammer says one of the biggest things CrossFit has going for it is the strength of the brand.
So what will CrossFit be called if athletes and gyms distance themselves from the brand?"I'm seeing a lot of the affiliates taking on their own names like such and such community fitness, as one example," Akinwale says.Akinwale says this moment of reckoning in CrossFit is a microcosm of the societal change happening in America right now. Three years ago,about racism in the CrossFit community on Instagram that largely went unnoticed.
"Just like when you're competing in athletics, when you see an opening, you strike; that's exactly what's happening right now," Akinwale says."There's a moment where people's minds are being open to different things, and this is the moment we need to take advantage of." In 2020, CrossFit might be an example of what happens when a brand doesn't live up to its customers' expectations.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
CrossFit CEO Greg Glassman apologizes for controversial 'Floyd-19' tweetGlassman's tweets — in which he criticized the Institute for Health Metrics and Evaluation's statement that racism is a public health issue — sparked outrage online. Several partners, including Reebok, distanced themselves from CrossFit.
続きを読む »
CrossFit CEO's comments on George Floyd could finally sever the fitness community from brandA host of affiliated gyms, sponsors and athletes all moved to disassociate themselves with the CrossFit brand following a series of comments from company founder and CEO Greg Glassman about the death of George Floyd.
続きを読む »
Meet Greg Glassman, CrossFit CEO under fire for George Floyd comments - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
続きを読む »
CrossFit CEO apologizes for George Floyd tweet after Reebok cancels partnership - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
続きを読む »
4 Design Experts Tackled the Messiest Spot in Their HomesWe asked 4 people to take on the messiest spot in their homes—here's what happened.
続きを読む »
Reebok Severs Ties With CrossFit Over Founder's George Floyd Tweet, 'FLOYD-19'The apparel giant says it's cutting ties with CrossFit.
続きを読む »