CrossFit CEO steps down after inflammatory George Floyd comments.
"We pride ourselves on authenticity and truth, but we got it wrong by failing to tell you we really care about black people and support the need for real change," the company said in that statement.
"We weren't sure how to get the message right, and as a result, we failed catastrophically by not effectively communicating care for the Black community, all as the online world was watching and experiencing extreme pain," CrossFit Headquarters said, adding it"failed to meet a moment when the community wanted to hear from us most.
CrossFit advertises itself as a lifestyle combining exercise and nutrition and says it has more than 15,000 affiliates around the world. CrossFit said in Tuesday's statement that Dave Castro will take over as CEO.
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