Social media platforms, creators and industry leaders alike may be scrambling to compete with bite-sized content. But longform YouTube videos have endured the TikTok boom.
this year that the Creator Fund is being distributed among more creators than when it launched in 2020, which means creators are getting less per view. Green himself said his payout fell from 5 cents per 1,000 views to 2.5 cents per 1,000 views over the last two years, even though his account got more engagement than it did in 2020.
“That’s based on your watch time,” Perjurer said. “It’s not based on clicks. It’s not based on views. You put out a long video, you’re guaranteed to get more watch time.”It took Blaque years to let go of feeling “beholden” to her audience’s demands for content. She said her viewers often expect her to make a video about “every single anti-LGBTQ thing.” The pressure to produce videos became an emotional burden.
Perjurer said some long-form creators may release supplementary media, such as shorter content that takes less time to produce or the occasional Twitch stream, to continue engaging with their audiences. He describes his typical feature-length content as"tentpole videos." “The burnout really came from, like, I noticed the views going up. I feel like as a YouTuber you want the views to go up, but the more it kept happening, the more I felt like people had higher expectations for each video."Creating videos for Patreon, where she doesn’t have to brainstorm video ideas and people “didn’t care as much,” has relieved Nicholson of both financial stress and the pressure to outperform herself.
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