Crate & Barrel's CEO says that sales of bread makers soared to new heights as people turned to baking while under stay-at-home orders
Baking bread quickly became a popular pastime as people stayed home amid the coronavirus pandemic. According to Neela Montgomery, CEO of Crate & Barrel Holdings, bread makers have been a hot commodity, too. For many, that has apparently meant a newfound love of baking bread. Back in March, makers of yeast and flouras demand surged. US sales of yeast grew 647% in the week ending March 21, compared to the same week in 2019, according to Nielsen data.
Neela Montgomery, CEO of Crate & Barrel Holdings, told Business Insider the retailer saw evidence of the bread-making trend taking off on its own website. "In one week in April, we sold more bread makers than we did in the whole of 2019," she said.and avoid making more trips to the grocery store. Even now, the Cuisinart bread makers listed on Crate & Barrel's site are showing significant shipping delays.
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