“Reducing our workforce means we are changing the way we operate to deliver what is most important to our customer.'
Nordstrom, due to the coronavirus and the urgency to reduce costs and increase efficiencies, has consolidated its merchandising team, WWD has learned.
General merchandise managers and divisional merchandise managers now have responsibility for all of Nordstrom’s channels — full-price department stores, off-price, digital and stores in the U.S. and Canada. The changes in merchandising underscore Nordstrom’s increasingly consumer-centric, holistic approach to running its business. It’s been the mantra of the Nordstrom family that consumers don’t shop by channel.
Rack units are typically situated in strip and outlet centers where currently shoppers feel more comfortable than in a mall because they’re easier to get in and out of, Pete Nordstrom noted. It’s not the first time Nordstrom has consolidated its merchandising team. Years ago it had regional buying teams across the country, which were ultimately centralized. Nordstrom’s latest consolidation has triggered a lot of buzz among designers and fashion vendors, who see upsides and downsides to the maneuver.
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