As the pandemic drags into the new school year, it is wreaking havoc on reopening plans and the back-to-school shopping season—the second most important period for retailers behind the holidays.
Catch up on the developing stories making headlines.NEW YORK -- For Michelle Lynn England, back-to-school shopping always meant heading to Target and the local mall with her two girls and dropping about $500 on each of them for trendy outfits.
Parents are buying less dressy clothing and more basics for their kids, while stepping up purchases of masks and other protective equipment as well as electronics. They're also holding back on spending amid uncertainty over what the school year will look like. The back-to-school season typically kicks off in mid-July and peaks in mid-August. This year, experts predict the peak will hit in late August and spill into most of September.
The National Retail Federation, the nation's largest retail trade group, is pinning its hopes on parents who splurge on pricey items such as computers and other electronics to help their kids learn from home. The trade group predicts that parents of elementary and high school students will spend a total of $33.9 billion this year. That's up from $26.2 billion last year and would break the record of $30.3 billion set in 2012.
Another factor depressing sales: Amazon's Prime Day, which for five years was in mid-July, has been postponed until the fall. Marshal Cohen, chief industry adviser of market research firm The NPD Group, said that the shopping event helped jump-start back-to-school sales.
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