'You really can't underestimate how big of a reach he really has.' chloesorvino speaks with dianebrady about 24-year-old YouTuber MrBeast. ForbesUnder30
MrBeast’s secret studio compound in eastern North Carolina sits on 100 acres. It’s where YouTuber Jimmy Donaldon spends millions on each video he makes.
In the hypercompetitive, occasionally nasty world of social media, MrBeast is a collaborator. In November, to celebrate becoming the top YouTuber, he enticed 11 YouTuber friends—including LazarBeam , GeorgeNotFound and Callux —to compete for a $2.5 million private jet. Donaldson once gave his buddy Ludwig, a video game streamer with 3.7 million subscribers, a video that cost him $1 million to make . . . for free. It just wasn’t right for MrBeast.
Donaldson is the sole owner of his studio but is looking to sell a small stake. If he has his way, 10% could cost $150 million. A deal that rich would value the studio at $1.5 billion, making Donaldson the world’s first billionaire YouTuber, his 90% stake worth $1.4 billion. Even now,estimates Donaldson is worth some $500 million. “Your probability of being a billionaire is higher if you don’t make that your goal,” Donaldson says. “Just focus on making a company that is dope.
Feastables follows Donaldson’s success with MrBeast Burger, which started out as a delivery-only virtual restaurant in December 2020 and quickly became the fastest-growing restaurant brand in the country. Feastables is more profitable, pulling in an estimated 40% gross margin compared to around 30% for the burger chain. But MrBeast Burger has bigger reach: In 2021 it had $70 million in annual sales, and it’s on track to hit $100 million in sales this year.
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Could MrBeast Be The First YouTuber Billionaire?Why would anyone spend 50 hours buried alive just to make a YouTube video? Jimmy Donaldson – aka MrBeast – had 54 million reasons last year. And the world’s top-earning creator is now looking to sell a stake in his studio that could elevate him into the 3-comma-club.
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Could MrBeast Be The First YouTuber Billionaire?Why would anyone spend 50 hours buried alive just to make a YouTube video? Jimmy Donaldson – aka MrBeast – had 54 million reasons last year. And the world’s top-earning creator is now looking to sell a stake in his studio that could elevate him into the 3-comma-club.
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Could MrBeast Be The First YouTuber Billionaire?Why would anyone spend 50 hours buried alive just to make a YouTube video? Jimmy Donaldson—a.k.a. “MrBeast”—had 54 million reasons last year. And the world’s top-earning creator is now looking to sell a stake in his studio that could elevate him into the three-comma club.
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