“It was the Amazon of the bookstores,” said one Barnes & Noble shopper. “And now I think there are so few actual brick-and-mortar bookstores that we’re just so happy to …
There’s not much about the Barnes & Noble bookstore in Concord that stands out from the corporate behemoth’s other locations: board games, sunglasses, greeting cards and other trinkets line the walls near the actual bookshelves, which prominently display the latest big-name political memoirs and celebrity tell-alls.
That could bode well for Barnes and Noble’s latest Bay Area addition: a new locally-focused store which is making a comeback Wednesday on Locust Street in Walnut Creek, seven years after the previous outlet on Main Street was shuttered. The new store in the East Bay shopping mecca offers a fresh business model that bucks the company’s previous top-down, nationalized approach.
But not long after the turn of this century, Barnes & Noble and its peers, including the now-defunct Borders, were dealt a similar blow by the explosion of online booksellers, namely Amazon, which threatened to kill off most in-person shopping altogether. Now the new store’s staff will decide the interior arrangement and curate the selection of books themselves, giving the shop a more local flavor and operating in a way that’s more akin to an independent storefront than a faceless revenue machine.
“When Borders went out of business, that was nearly 400 stores that went out,” said Kent Watson, the executive director of the Berkeley-based Small Press Distribution. “The last thing that the industry needs is any large chain going out… we need the entire ecosystem.” “I have the Kindle app, which is very much a convenience thing,” said Concord resident Nicole Calegari of Amazon’s e-book alternative to physical books, as she browsed the shelves in the Concord B&N. “But there are some books that I want to have in person, so I can read over and over again, and mark them up and highlight them.”
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