The plan is to turn the brand into an 'international beauty powerhouse'
The plan, according to a statement, is to leverage the success of the business so far and combine it with Coty’s research and development, distribution and market expertise.
Jenner said the opportunity allows the brand to be built into an “international beauty powerhouse” whilst her and her team focus on developing products that speak to her consumer. “I look forward to continuing the creativity and ingenuity for each collection that consumers have come to expect and engaging with my fans across social media,” Jenner said in the statement.
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