Corvette to launch as a brand in 2025 with a four-door and an SUV:
Of course, these new age products can't be a half-hearted attempt like the Cadillac Cimarron or the Ford Contour-derived Jaguar X-Type. Instead, the pivotal starting point is a redefined unique DNA that shouts "Corvette" in terms of design and driving dynamics.
A source who has seen the first proposals describes them as "copies of nothing" and as "encapsulated emotional purity.
The four-door coupe and the crossover add two new values to the marque: mainstream exclusivity and overt luxury. Thanks to a delicate balance of functionality and fashion, stats and style, and limited availability fueling high desirability, all three pillars are prepared for pragmatic evolution and subsequent proliferation.
"The aim is not to beat Taycan and Cayenne at their own game but to create three American legends capable of breaking new ground by making the essence of Corvette scalable. To do so, that essence must at all times be in a state of progressive flux," our source comments. Hear, hear. This content is imported from OpenWeb. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
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