More Americans may be flocking to at-home online workouts now that several major U.S. cities have mandated that gyms temporarily close their doors due to the new coronavirus outbreak.
This new trend “will profoundly impact how we consume fitness” in the long-term, Liz Plosser, Women's Health Editor-in-Chief, told Yahoo Finance’s On The Move on Friday.
Wall Street Analysts also seem to be running with the idea of at-home workouts, specifically Peloton. On Tuesday, Wedbush Securities added the Peloton Interactive to its “best ideas list.” In a note, James Hardiman, Wedbush Securities analyst, said, “We are at the very early stages of the ‘work-in’ trend, a long-term shift toward at-home fitness products and services.”
“This is definitely a topic on everybody’s minds right now, as we are spending more and more time in our homes. I think, for a lot of Americans, going to the gym, or taking a boutique fitness class, or running with a group of friends in a jogging group, is just part of their daily ritual and healthy lifestyle. And suddenly those options are no longer available,” she said.
Story continues“It's putting fitness in the hands of all of these influencers and turning them into their own production studios where they can offer up fitness,” Plosser told Yahoo Finance.
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