The coronavirus outbreak is threatening to level the barrier between theatrical releases and video on demand. __ChrisLee reports
Elizabeth Moss in Universal Pictures’ The Invisible Man. Photo: Universal Studios Over the past few days, COVID-19 has been blamed for a cascading series of once-unthinkable outcomes in Hollywood: the executive-ordered closure of movie theaters across the country, gigantic tentpole movies fleeing to later release dates, the relative flop of a Pixar feature. Now, coronavirus panic is threatening to level the barrier between theatrical releases and video on demand.
On Monday, Universal Pictures announced that beginning March 20, current theatrical movies The Invisible Man, Emma., and The Hunt will be available “on a wide variety of the most popular on-demand services” for 48-hour rental at a suggested price of $19.99. The studio’s animated sequel Trolls World Tour will now become Universal’s first official day-and-date release on April 10.
On Friday, Disney became the first studio to forge into this new distribution model, pushing up the streaming release of Frozen 2 by three months to make it available on its proprietary OTT service Disney+. The animated blockbuster, which arrived in theaters November 22 and has grossed $1.44 billion at the global box office to date, had been originally scheduled to land online in June.
What many industry observers have noticed so far, however: None of the studio releases now shifting to a concurrent online and in-theater distribution scheme could be classified as a tentpole or event movie. The Invisible Man, The Hunt, and Emma. had all largely run their course at the box office, and Frozen 2 is already a certifiable blockbuster.
But on the heels of Disney’s fourth release delay for Marvel/Fox’s long-beleaguered New Mutants — following a tumultuous postproduction process, getting lost in the post-Disney-Fox-merger shuffle, and the studio most recently putting its rollout on indefinite delay out of COVID-19 anxieties — industry observers have begun wondering out loud: Will the Josh Boone–directed X-men spinoff become the studio’s next major release headed for streaming? Will New Mutants wind up on Disney+ or Hulu before...
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