Britain's Advertising Standards Authority has banned social media ads from the company of a former 'Apprentice' U.K. contestant, saying they made 'misleading' claims that implied that Revival Shots' product 'could help to cure COVID-19.'
Britain's Advertising Standards Authority says product ads on Facebook and Instagram implied it"could help to cure COVID-19."
The ASA's ruling highlighted that a Facebook and an Instagram ad posted in April mentioned that the product contains vitamin C, with added text that said vitamin C boosts immunity and was "now being tested in the USA and China as a possible cure for COVID-19." A second Instagram post mentioned that the firm had reached "500 independent verified reviews on Amazon" and shared one five-star review from a customer in image form following a group of hashtags: "#immunity #immunityboost #vitaminc … #staysafe." "After developing symptoms of a sore throat & headache I got paranoid," the following review said among other things.
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