The pilot program comes as residents in other parts of Europe have been denouncing — and in some cases confronting — the droves of tourists who flock to its historic cities and picturesque beaches every year.
Tourists who visit Copenhagen this summer could be treated to a free kayak rental or complimentary cup of coffee if they make environmentally friendly choices during their trip to the Danish capital.earlier this month that it was rolling out a new initiative, called CopenPay, in an effort to incentivize more sustainable behaviors among visitors, such as walking, biking, taking public transit and picking up litter.
"It's about creating meaningful and memorable experiences that are enjoyable and environmentally responsible," said Mikkel Aarø Hansen, CEO of Wonderful Copenhagen, the city's tourism agency.Arrive at the National Museum by bike or public transit, and you'll get a free ice cream made from local rhubarb, strawberry and licorice when you buy your ticket. Pick up trash in the BaneGaarden area for a free organic meal.
Officials say participants can show train tickets or photos of themselves engaging in these climate-friendly activities as proof, but also noted that the scheme is"built on trust, just as Danish society is the most trusting in the world, The pilot program comes as residents in other parts of Europe have been denouncing — and in some cases confronting — thewho flock to its historic cities and picturesque beaches every year, contributing to rapid development and higher costs for locals.Copenhagen officials say they are not trying to increase tourism, but rather to reduce the environmental impact that tourism currently has on the city of more than 600,000 people.and will continue until Aug. 11.
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