Contraceptive content shared on social media largely not from health experts, study finds

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Contraceptive content shared on social media largely not from health experts, study finds
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Brigham researchers looked at tweets from 2014 to 2019 about contraceptive methods and found that only a small fraction were authored by health professionals.

Mar 29 2024Brigham and Women’s Hospital

"Platforms like Twitter, now known as X, empower patients to access health information and make decisions about contraception that align with their values," said Deborah Bartz, MD, MPH, an associate professor of medicine at Harvard Medical School and an attending physician in the Department of Obstetrics and Gynecology at BWH. "We see that individuals are making decisions about contraception based on anecdotal experience and advice from friends, family, and social media users.

They found that 26.7% of tweets discussed contraception method decision-making, and 20.5% covered side effects, particularly for intrauterine devices and the depot medroxyprogesterone acetate shot. Roughly 6% of tweets requested more information on contraception, and about 4% asked for advice. IUDs were the most frequently discussed long-term contraceptive method on the platform.

Related StoriesAll posts analyzed in this study were sorted and coded by individuals, leaving room for interpretation as to what content category they fall into . Because the team only analyzed English-language tweets, these findings may not encompass non-English-speaking populations' perceptions of contraception. While authors took inventory of the type of content Twitter users discussed, they did not evaluate posts for accuracy, something Bartz aims to do in future work.

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