OPINION: Conservative Bud Light strategy takes down leftists with their own ‘Rules’
have enjoyed safety in numbers. After all, Miller and Coors have LGBT-themed and"woke"-aligned marketing campaigns of their own. Any ideologically consistent boycott would have to target them all, and would surely fail. The rainbow stripes of all would hide everyone from backlash and protect them, like stripes hide a herd of zebras from hungry lionesses.
Except their adversary wasn’t a pride of lions but Richard Nixon, who famously espoused the"madman theory" of geopolitics. To wit: make your adversary think you’re crazy and that you will make irrational decisions. Channeling Alinsky, the conservative boycotters laid aside their ideological consistency and took on Anheuser-Busch For years if not decades, corporations had to mollify social liberals and their nonprofit legions.
But as woke capitalism made clear, opting out of politicized life was functionally impossible. Conservatives needed a new strategy to direct companies back to social neutrality. And facially hypocritical boycotts, like the one against Bud Light, may prove an important part of that new strategy. Bud Light tried blending in with the corporate herd to hide it from right-leaning backlash while it courted favor with left-wing LGBT-interest groups like the Human Rights Campaign. But then the"madmen" chose to make an example of it; the herd’s stripes failed.
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