EXCLUSIVE: We understand that MarketCast has tapped Steve Buck as their new Senior Vice President of Theatrical. In his new role, Buck will drive commercial sales and new business efforts for Mark…
as their new Senior Vice President of Theatrical. In his new role, Buck will drive commercial sales and new business efforts for MarketCast’s Theatrical products and services, which counts every major Hollywood studio and many independent producers as clients.
Buck will partner with MarketCast’s creative testing and analytics team to help build upon their theatrical business that sets the standards for movie marketing and creative campaigns. He’ll be responsible for expanding MarketCast’s reach within the studio and theatrical community, providing the company’s research and analytics products and services across the production and distribution chain.
MarketCast supports entertainment marketing campaigns with a unique mix of research and data-driven analytics. The company’s global ad testing solutions help studio marketing teams optimize their advertising campaigns, from messaging and positioning to refining and sharpening creative assets to create maximum impact among moviegoers.
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