Wealth.co.uk has compared the pricing of six top UK supermarkets for their Christmas dinner essentials. Aldi emerges as the most cost-effective option, while Waitrose is the most expensive. Some supermarkets claim to match Aldi's prices on certain products, but Aldi remains the overall winner in terms of affordability.
This year, many of us are feeling the pinch when it comes to cost-cutting. Although no one wants to be a Scrooge at Christmas, many of us will have to be savvy regarding what we spend on our Christmas dinner.
The personal finance experts at wealth.co.uk have crunched the numbers to compare six of the top UK supermarkets for how they’re pricing their parsnips. Wealth compared the price of all ‘essentials’ for a Christmas dinner - from main courses to drinks - to determine cost-effectiveness. Luke Eales, personal finance expert at Wealth, said: “Aldi comes out on top as the cost-cutting champions - though that might not be a great surprise to many people… ditto for Waitrose being the most expensive. As we researched, plenty of supermarkets employed a little sticker on the side of certain products to assure people they were ‘Aldi price matched’.
"Unfortunately, they couldn’t keep up with them on every product. That being said, for those who REALLY want to be thrifty, the lowest price you could get is £84.18 by shopping for the cheapest product across every supermarket… but considering the price of petrol , it might be easier to stick to one.”Price of Christmas dinner at Morrisons Cheapest for:Price of Christmas dinner at Asda Cheapest for:The study was carried out on October 24, 2023, prices since may vary.
UK Supermarkets Christmas Dinner Cost-Cutting Pricing Aldi Waitrose Affordability
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