Apps such as Mark Zuckerberg’s Threads are a stage for brands and celebrities, not a network for friends to connect, says Financial Times' Elaine Moore.
, had 100 million sign ups in its first five days. Not bad for a watered-down version of Twitter. According to Zuckerberg, the idea is to create a public conversations app for a billion people.
Once upon a time, people joined social media networks so they could connect with one another. I signed up to Facebook in 2007 to see what my friends were up to online. It’s hard to remember why it was so interesting to look at lots of blurry photos of a night out, but I spent a lot of time doing it. In theory, this should open the sector up to more competition. There has certainly been a flurry of new apps in the past couple of years, including companies such as Hive and Post. But there’s a catch: To draw an audience you need big-hitting names.
Social media has had a fractious relationship with news, blaming it for negativity and unwanted controversy. Meta created the Facebook Journalism Project in 2017 but has repeatedly said it may opt to remove news. Executive Adam Mosseri, who heads up Threads, says the new app will not do anything to encourage politics and “hard news”.
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