Looking to buy Taylor Swift concert tickets? There are ways to improve ticketing so fans aren’t at the mercy of scalpers, says NUS Business School’s Joe Escobedo.
By regulating resales and investing in anti-bot technology, ticketing companies can protect the integrity of ticket sales, prevent scalping, and ensure a fair and transparent ticketing process.Real-name registration has also been mooted to discourage ticket scalping by linking tickets to specific individuals. Pop band Mirror implemented this for their 2022 Hong Kong shows, though this reportedly contributed to longer waiting times to access the website.
The crucial role of enforcement has also been thrown into the spotlight, with calls for national anti-scalping laws in Australia and Brazil . But there are downsides to legislation against scalping, which we need to consider. Building direct relationships with fans and providing them unique experiences can reduce fans' reliance on secondary market platforms and scalpers.
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