E-sports would bring a much-needed infusion of youth, cultural relevance and money to the lagging event, says Adam Minter for Bloomberg Opinion.
. Leading up to this week’s games, at least 5 million people applied for the right to buy a pricey ticket to the futuristic purpose-built e-sports arena in Hangzhou, China, the host city. No other event, from basketball to table tennis, had near the demand, much less a ticket lottery.
More than half of that amount was watching - not playing - competitive gaming online or on TV at least twice a month. The 2022 League Of Legends World Championship, one of the world’s biggest tournaments, had 5.1 million viewers during peak times; by comparison, ESPN had a record-breaking 3.4 million viewers for the 2023 women’s US Open tennis final a few weeks ago.
Over the last three decades, multiplayer games like StarCraft, Dota, and League Of Legends became the foundation of the industry - and career and lifestyle choices.Early on, Asia-Pacific emerged as uniquely suited to be the center of e-sports. In the 1990s, personal computer ownership and home broadband were too expensive for large swaths of the region’s middle class.
The growth was so spectacular that in 2003, China officially recognised competitive gaming as one of its 99 supported sports. The designation ruffled the feathers of some traditionally minded fans and contributed to the continuing argument over whether gaming is a “sport”.It’s a fun debate, but it’s beside the point for hundreds of millions of people, especially in emerging markets where traditional sporting facilities are inaccessible and often expensive.
But it has stood firm in arguing that popular video games, including titles being played at this week’s Asian Games, are violent and thus incompatible with Olympic values such as peace and understanding . Meanwhile, Paris 2024 is preparing to host the violent sport of boxing - and rifle and pistol events.For one, it places more distance between the games and younger audiences - an emerging market the Olympics have struggled to capture.
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