Commentary: Social media fuels the 'democratisation' of travel — what travellers can do to minimise its ill effects

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Commentary: Social media fuels the 'democratisation' of travel — what travellers can do to minimise its ill effects
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Travel is back in full swing this summer, and so is bad behaviour by tourists.

Popular destinations have seen an uptick in incidents involving tourists in recent years. Reports of a man defacing the Colosseum in Rome show that behaviour has deteriorated even in places that rarely had problems in the past.One answer, my research shows, is social media. Instagram and TikTok have made it easy to find “hidden gem” restaurants and discover new destinations to add to your bucket list. But this democratisation of travel has had other consequences.

I’ve identified other bad travel attitudes and habits that have emerged as a result of social media-driven tourism. First, tourists see their friends post photos from a place . They then want to visit the same places and take the same sorts of photos of themselves there. Eventually, they post them on the same social networks where they saw the initial photos.

Tourists now need a licence for motorbike rentals, and may not set foot on any mountain or volcano in Bali due to their sacred nature. Travellers must only stay in registered hotels and villas . Bali has introduced a “tourist task force” to enforce the restrictions, through raids and investigations if necessary.

Where such efforts aren’t successful, some places such as Thailand’s famous Maya Bay have taken it further and fully closed to tourists, at least temporarily.Remember you are a guest of the host communities when you travel. Here are some ways to ensure that you will be asked back.Even if you’re a seasoned traveller, you may not realise the impact your actions have on local communities.

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