Some people are publishing entire movies, in bite-size clips, on the platform. Studios needn’t worry, though, says Bobby Ghosh for Bloomberg Opinion.
NEW YORK: TikTok has become a new frontier of entertainment piracy, with some account holders chopping up films and TV shows into scores of segments and publishing them, apparently for the delectation of those who can’t be bothered to buy a movie ticket or pay for a streaming service.
And what’s in it for the pirates? They can’t easily make money because nobody would knowingly sponsor stolen content or place advertising against it. But they can grow their following: Views and likes are their own kind of reward.HARDLY AN EXISTENTIAL THREAT Until someone - or something, since this could be a job for artificial intelligence - comes up with an easy way to seamlessly thread together snippets into an uninterrupted movie or TV show, it’s hard to imagine substantial numbers of people will take to this form of viewing. For now, the effort required to hunt down, or even just shut down, the pirates may not be worth the outcome.
If you can’t beat them, co-opt them. Recognising that the social platform is how millions of Americans now consume content, more and more creators are using the platform to find an audience for their movies and shows.
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