Bob Iger is back as CEO of the Walt Disney Co. It was a destiny of his own making.
found that a CEO is 40% more likely to get fired when a predecessor is sitting on the board; more than 10% of the companies analyzed for the study rehired the old CEO. Even old bosses can have lean and hungry looks.
But with recession looming and political uncertainty continuing to frack the country’s state of mind, it’s definitely been comeback season lately, and not just at Disney. Donald Trump, 76, in one of the least surprising political developments of the last two years, has announced his plans to run for president again after voters narrowly hurled him out of the White House in 2020. The man Trump is trying to replace, Joe Biden, 80, is himself a throwback figure from the Obama years, whose age Democratic voters were willing to overlook because he represented stability.
In the business world, one of America’s largest consumer chains, Starbucks, whose feel-good corporate image has gotten debunked by its workers’ unionization drive, resummoned Howard Schultz this spring for astint as CEO. Even at Elon Musk’s turbulent Twitter, the only real changes users can encounter so far are the restoration of long-familiar accounts for figures like Trump and Kanye West, who’d been banned after the previous ownership tired of their inflammatory antics.
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