Is there really that much sugar in our favourite drinks? The new Nutri-Grade label could nudge us into healthier behaviours, but it won’t be enough on its own, says Singapore University of Social Sciences’ Victor Seah.
can be a tall task during Chinese New Year. Some may be counting each pineapple tart and almond cookie, others may be looking for healthier versions of their favourite snacks and drinks.. But are such health labels enough to nudge us towards healthier choices?Statement A: There are 11g of sugar in 100ml of pure apple juice.
The nutrition label has been mandatory for pre-packaged beverages since Dec 30, 2022. Food and beverage outlets, including bubble tea and coffee shops, will also be required to labelNutri-Grade is a form of Front-of-Pack nutrition labelling, regarded as nudges - attempts to influence healthier behaviour without forbidding any options or significantly changing the costs of certain drinks.
Clearly there are other nutritional benefits of juice and milk, such as vitamins and calcium. But the Nutri-Grade is scored based on sugar and saturated fat content - both linked to the risk of diabetes - and not on “healthiness” per se. Health Minister Ong Ye Kung said in August 2022 that producers have “significantly re-formulated” their beverages before the labelling was implemented, with the median sugar levels of pre-packaged drinks have fallen from 7.1 to 4.7 per cent between 2017 and 2021. Over that same period, sales of drinks with less than 5 per cent sugar content have increased from 37 per cent to 60 per cent, while that of drinks graded C or D have fallen.
Second, consumers have been found to exhibit compensatory behaviours. One study found that nudging consumers to choose a healthy sandwich led to them compensating by choosing a less healthy drink and side dish.Ultimately, Nutri-Grade should only be one part of a larger comprehensive healthy consumption strategy.
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