The tech giant is a leader in setting high environmental standards, but it continues to rely on overhyped offsets to meet its goals, says Bloomberg Opinion columnist Mark Gongloff.
NEW YORK: Apple’s true speciality isn’t consumer technology. It’s marketing. Few other enterprises in human history have managed to efficiently separate people from their money at such scale.
These days, corporate “wokeism” attracts conservative backlash faster than sound draws the monsters in A Quiet Place. Apple deserves kudos for making as much noise about its social values as possible. In this, at least, the company is on the right side of history, setting a good example for its peers., of course; its user base leans young, female and fairly well-to-do.
After that, the promises get murkier. For example, it isn’t entirely clear paper packaging is superior to plastic, as my Bloomberg Opinion colleagues Adam Minter and David Fickling have written. Though most of the fibres in Apple’s “fibre-based” packaging are recycled, the rest come from precious carbon-storing trees. Ocean shipping does emit far less carbon than air transport, but it also spews pollution directly into the oceans.
Apple is savvy enough to acknowledge the controversy. It promises its offsets will be “real, additional, measurable, and quantified, with systems in place to avoid double-counting, and that ensure permanence".
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Commentary: Malaysia at 60 - one country, three visionsIslamist rule, the secular status quo or a state within a state - the future of Malaysia looks shaky, says a Malaysia politics observer.
続きを読む »
Commentary: PSLE stress – a question of not too much, not too littleFor some kids, stress over the Primary School Leaving Examination can have counterproductive effects on learning and results. Parents need also to work on their own expectations, says second-time PSLE parent June Yong.
続きを読む »
Commentary: Why China’s real estate crisis should make the global travel industry nervousChinese homeowners, burdened with shrinking wealth as housing prices fall, are cutting back on spending, says this consumer psychology expert.
続きを読む »
Commentary: North Korea’s newfound confidence is a dangerous thingNorth Korean is seeking to exploit a fractured geopolitical landscape, increasing the nuclear threat in the process, says Karishma Vaswani for Bloomberg Opinion.
続きを読む »
Commentary: Airlines reap record profits, but will ticket prices drop?While it may be tempting to hope for lower air ticket prices, consumers might need to brace themselves for sustained high airfares until 2025, says NUS Business School’s Nitin Pangarkar.
続きを読む »