Mashgin, based in Palo Alto, California, has spent the last eight years leveraging advancements in technology to create a next-generation self-checkout machine that doesn’t require customers to scan items.
Circle K will begin installing a new type of self-checkout machine, powered by artificial intelligence, at 7,000 locations.You know the drill: You’re at the store, ready to pay, and the shortest line is self-checkout, so you take your chances. You watch other customers fumble around, searching for the barcode on a pack of toilet paper, looking up the code for yellow onions or waiting for an employee to come over to approve a six-pack of Bud Light.
“Everybody hates them,” said Abhinai Srivastava, CEO of Mashgin, who is trying to capitalize on the sometimes frustrating experience to peddle his own line of newfangled self-checkout machines. “The idea is right, but the implementation has not been that great.”
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