Comcast says it is 'impossible' to forecast the coronavirus impact on advertising, but highlights: 'The creation and availability of our film and television programming in the United States and globally has been disrupted.' More details:
"The creation and availability of our film and television programming ... has been disrupted." At Sky,"impacts materially exacerbate what was an already deteriorating economic environment and advertising market in the U.K. and Europe."
"The impact of coronavirus disease 2019 and measures to prevent its spread are affecting our businesses in a number of ways," the cable giant, which also owns NBCUniversal and European pay TV giant Sky, said in a regulatory filing.
It also mentioned, like Disney has done, that there would be a hit to its advertising business, but said financial forecasts were difficult at a time when the length and depth of the virus crisis remains unclear. "At this point, it is impossible to predict such extent and duration and the degree to which supply and demand for our products and services, including advertising, will be affected," Comcast said.
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