For the first time since the launch of the NBCUniversal streamer last year, management didn’t provide an update on the number of sign-ups aside from the previously disclosed 54 million.
“Everything on Peacock is heading in the right direction, and there is really nothing from a trajectory perspective that is any different from what it was last quarter,” Shell said. “All metrics are pointed up: our usage continues to be great, our mix of users.”
Shell also said that at the end of the third quarter, Peacock started selling advertising beyond sponsorship, “and that is going spectacularly well.” He concluded that management was “really pleased” with Peacock. “It’s way ahead of where we expected to be at this point, and every month, every quarter, it gets further ahead.”
Shell also highlighted that Peacock was doing well even before an upcoming ramp-up in original programming following the coronavirus pandemic., saying that the day-and-date film was the “No. 1 non-live event premiere in Peacock’s history.” He also touted the success of NBC’sRead More About:
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