E.T., that beloved movie alien, has returned to Earth – to do a commercial. Comcast, the owner of the Universal movie studio that distributed the creature’s blockbuster 1982 film, has placed him in…
, E.T. returns to see his friend Elliott. The character is once again played by Henry Thomas, the same actor who portrayed him decades ago.
The new ad, crafted by Omnicom Group’s Goodby, Silverstein and Partners, shows E.T. back on Earth once more, in a grown Elliott’s front yard. He hangs out with the man’s family, who show him how to surf the web with Comcast’s Xfinity and use an Xfinity remote to call up holiday movies on a big-screen TV. He helps Elliott’s kids fly on their bicycles, a nod to one of the most memorable scenes in the original. A graphic on-screen urges viewers to “Reconnect for the holidays.
In the U.S., a two-minute commercial will also appear Thanksgiving Day on Fox during its 12:30 p.m. eastern NFL game, on CBS during its 4:30 p.m. eastern NFL game, and againduring the 8:20 p.m. NFL game. Comcast’s Syfy cable network will run the entire four-minute short between airings of “E.T.” on Thanksgiving night. Comcast also plans to run it across broadcast network and national cable networks, online, in social media and in cinemas. It can also be seen by Xfinity customers who utter “E.T.
Comcast’s project appears to have Spielberg’s backing, according to another statement from Thomas, the actor.
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