'Indisputably racist brands, and their bewildering longevity, speak to the power of marketing in reinforcing offensive stereotypes,' writes columnist Davidlaz.
Nancy Green, who portrayed Aunt Jemima when the character was introduced at the World’s Columbian Exposition in Chicago in 1893, was born into enslavement six decades earlier, on a plantation in Montgomery County, Ky.
Simply put, if corporate America hadn’t given its full backing to creating and promoting these images as sales tools, making them both culturally legitimate and highly profitable, it’s debatable whether the country’s racial divisions would have run so deep for so long. Williams related how, as a kid, his mom would serve Aunt Jemima pancakes or Uncle Ben’s rice, and the stereotypical branding never registered as overtly racist.
“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” the Pepsi-owned company said in a statement.Mars, owner of the Uncle Ben’s brand, quickly followed suit, declaring that the time has come to change the product’s “brand identity.”
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